Concept work: Grid Square Electrical.
Brand, site and audit.

Built as a WordPress block theme straight from the mockup, so what was signed off is what went live. A page for each job worth booking, the areas named one by one, an advice blog, and a quote form short enough to finish on a phone.

Every word can be changed in the WordPress editor, with no page builder in the way. It is hidden from Google on purpose, because the business is not real.

The idea is night, and a light switched on. Midnight blocks, with one electric colour, Volt, saved for the thing that matters most on each screen. The mark is four grid squares meeting at a Milton Keynes roundabout, one of them lit.

Twelve typefaces were set side by side before Hubot Sans and Mona Sans won. All of it is written down, so whoever picks it up next gets the same answer.

Every page drawn before any of it was built, at desktop and phone width, in WordPress’s own block markup. It runs on the same theme file the finished site uses, so the mockup and the build cannot disagree.

The drawings do something: breakers that flip, a charger that charges, an area checker you can type a place into.

Not a bought theme with a name typed into it: a block theme written for the business, with its own name, version and cover in WordPress, so it is plainly theirs.

Pages open in the editor inside the theme, header and footer included, so changing a price or a line looks just like the page a visitor sees. No page builder sits in between, and there is no licence to renew.

The finished site, audited the way a paying client’s would be: every page crawled and measured on a phone, and each finding written up with what to do about it. One thing to fix first, six to do soon, and 28 checks that came back fine.

It found things to fix on my own build too, like the home page shifting on a phone as its fonts arrive, and they are on the list. The search score is low on purpose, because a concept stays out of Google, and the report says so.