Monthly SEO packages: Found this month,
and next month.

Here it is the hours that actually go in, at £75 an hour, and the plan says which hours. Agencies usually price a retainer instead, and a good part of one buys the report rather than the work. If a month has nothing worth doing in it, I would rather say so than fill it.

Watching what the site is doing in search, fixing what breaks, and improving the pages that are close to earning something. Concretely: Search Console watched for the searches you have a position in, the technical faults fixed as they appear, the pages kept indexed and readable, and a written note each month saying what changed and what it moved. Not a retainer that produces a report and nothing else.

Only once there is something to maintain. If the site has never been looked at, a one-off audit finds more in a week than a monthly plan does in three months, and the audit costs less. Monthly SEO earns its place after that: search changes, sites drift, and the things that break are small and constant rather than big and occasional.

The ongoing half, yes: the pages about the work and the area kept right, and the searches watched. Setting a Google Business Profile up, claiming it, fixing your details everywhere they are wrong and getting the review asking going is a one-off job rather than a monthly one, and it has its own page and its own fixed price. Charging every month for work that finished in week two is the thing this page is trying not to do.

The first month is setting up and finding out: access to Search Console and analytics, the site crawled and measured, and an ordered list of what is holding it back. The quickest fixes get made that month, the rest get planned.

Months two and three are the list, worked through in order, with the hours on the plan. What changed is in the note at the end of each month. Search Console rarely shows much before week six, which is why three months is the minimum.

Usually. The audit finds the problems and care stops them coming back. If the site had one recently, a take-on check is enough.

No. You get what changed, what I did about it, and what I think happens next, every month.

They do not carry over. A plan's hours are for that month, and the note with each invoice shows how many were used. If a month needs more, you get a price for the extra first, or you can move up a plan.

Yes, at any time, up or down. The change starts on the 1st of a month, and the three month minimum you started with still applies: changing plan does not start a new one.