Twenty-five years of this.
Five of them paid.

I was 15, at school, and I found a book about HTML in the library. What I actually found was <marquee>. I wrote a file in Notepad, opened it, and watched my own name scroll across the screen. That was more or less that.

What followed was twenty years of doing it because I wanted to. WordPress and cPanel, my own sites, then sites for people I knew: a mate's plumbing business, a local gym, a company forum I volunteered for far too quickly. I wrote about what I was learning as I went, publicly, and in 2021 somebody read it and offered me a job.

That was five years at a company, all of it remote. Marketing coordinator first, then the internal website, then client websites, then the search work across both, finishing as Website and SEO Manager. An unusual order to learn it in, and the reason I think about a website as something that has to earn rather than something that has to ship.

Nearly all of it was B2B, which is a particular kind of website. The sale takes weeks, the person reading is rarely the person who signs, and what they need is something they can send to a colleague. I spent five years learning that the hard way, on our own site and on clients', and it is why the B2B pages here argue for specifications and enquiry routes rather than for traffic.

I am not the right person for everything. I am a good bet when there is a website that needs to exist and the plan for getting there has come apart.