SEO for accountants: Every firm says the same
three words.
Search "accountants" and your town and read the first page. Every firm claims the same three things in the same words, which means none of them is saying anything a client can choose on.
Niche·Local·Content·MTD
The job
The firms that do well in search are the ones with a niche: landlords, contractors, dentists, e-commerce sellers, creative agencies. A niche is easier to rank for and easier to charge properly for, which is the same argument twice.
So SEO for accountants is mostly about what you specialise in, said outright, plus the local work that every professional firm needs underneath it.
Accountants SEO services: The whole list, nothing extra.
Every one of these is in the price. If a job needs something that is not here, it is in the written scope before you say yes, not on the invoice after.
The niche you actually want
Not "small business": landlords, contractors, dental practices, agencies. A page per niche, written so somebody in it recognises themselves.
Services people search by name
Self assessment, payroll, VAT, Making Tax Digital, company formation. Each searched separately and each worth its own page.
Local, because most of it still is
The profile, the listings and the details agreeing. Even a remote-first firm gets found by somebody typing a town.
Content that answers real questions
What clients actually ask in January, written once and found every year. This is where accountancy SEO compounds rather than plateaus.
What is holding the site back
The technical half. Accountancy sites are frequently templates with the firm name dropped in, and templates have habits worth finding.
Deadlines, used properly
The year has fixed dates and predictable panic. Content timed to them is the cheapest traffic an accountancy firm can get.
What gets crawled
Your site crawled the way a search engine sees it, not the way it looks in a browser: what Google can reach, what it is ignoring, and why.
What gets measured
Core Web Vitals measured on your own pages, with your real content, rather than on a sample page built to score well.
What you get, in order
The findings written down in the order worth doing, so the first thing on the list is the thing that changes most.
The call
A walk through the findings, so you know what each one means before deciding whether any of it is worth paying for.
What gets fixed first
Whatever is stopping pages being found at all comes before anything that improves a page already working. A closed sign beats a slow page.
What happens next
The list is yours either way. Plenty of people take it away and do the work themselves, and it is not a lock-in.
The quick check
Quick check, £400. One day, the whole site crawled, and a written answer to what is reachable, what is ignored and why.
The full audit
Full technical audit, £1,200. For thousands of pages, a shop, or a migration behind you, where a day is not enough to be sure.
Keyword research
The keyword list from £150: the phrases, what they are searched, how hard they are and what the searcher actually wants.
Monthly, and the hours
From £150 a month, with the hours written on the plan, so what you are buying is a number of hours rather than a promise.
What is quoted separately
A migration, a rebuild, or writing the pages themselves. Those are their own jobs with their own prices, not absorbed into a retainer.
No ranking promises
Nobody can promise a position, and anybody who does is selling you the one thing they cannot deliver.
The first month
Setting up and finding out: access to Search Console and analytics, the site crawled and measured, and an ordered list of what is holding it back. The quickest fixes get made that month.
Months two and three
The list, worked through in order, with the hours on the plan. What changed is in the note at the end of each month. Search Console rarely shows much before week six.
What Search Console shows
Impressions before clicks, and clicks before anything that looks like a position. It is the only free record of what Google actually did with your pages.
What takes longest
A new site has no history, so it starts from nothing however good it is. That is the part nobody can shorten by paying more.
What I report
What was looked at, what was changed and how many hours went on it, next to the invoice. The same note the care plans get.
When to stop paying
When the fixes are done and nothing on the list needs an expert, a monthly plan stops being worth it, and I will say so rather than keep invoicing.
How accounting SEO for niche firms runs: From hello to handover.
Step 1
12 hours max
I reply
Working hours, unless I am on holiday and have said so.
Step 2
Day 0
Scope call
30 minutes. Who your best clients are and whether you would take more like them.
Step 3
+2 days
Written scope
The niches worth a page, the services, and what the site needs first. Priced up front.
Step 4
First
Technical and local
The template’s habits and the profile, before anything is written.
Step 5
Then
The pages
Niches and services, in the order the scope set.
This is for you
Local SEO for accountancy firms: SEO for accountants is for you
if any of these sound familiar.
- A specialism you are known for locally
- A site that says the same as everyone
- Clients you would like more of
- A firm that has never done any of this
It is not, if
- You want clients of any kind
- Nobody will write or approve copy
- You are at capacity
Not sure which side you are on? Say so on the call. If I am not the right person, you get the name of someone who is.
What SEO for accountants costs
Every price on the page,
before you call.
You should not have to sit through a call to find out whether you can afford me.
Content marketing questions: Questions I get every time.
The honest answers. If yours is not here, it is the first thing we cover.
Ask me yours01 Why a niche?
Because "accountants in your town" is crowded and undifferentiated, and "accountants for landlords" is neither. A niche is cheaper to rank for and easier to charge properly for. If you already have one and have not said so on the site, that is the first job.
02 Does content marketing for accountants work?
Yes, and it is one of the few trades where it reliably does, because the questions repeat every year on the same dates. Something written well once for January is found every January.
03 What about Making Tax Digital?
Worth a page if you help clients through it, because people search for it by name and arrive confused. It is also a good example of the type: a deadline everybody has and nobody understands.
04 Is local SEO needed if we work remotely?
Usually yes. Even firms with clients nationwide get found by somebody typing a town, and the profile costs little to get right. Local SEO is that setup.
05 Is this a monthly thing?
It can be. The first work is a project; keeping content going through the year is monthly SEO. Neither is compulsory and I will say which I think you need.
Usually goes with: SEO for accountants
and local SEO.
The profile and listings work underneath it, which almost every professional firm needs and almost none has done.
See local SEOOr one of the other three
Saying the same
as everyone else?
Tell me who your best clients are and whether you would take more like them. Thirty minutes, no pitch, and you leave with a view on what SEO for accountants should target for you.
- Within 12 hoursA reply
- Within 2 working daysA written scope and a price
- OrThe name of someone who fits better