Estate agent website design: The portals sell the houses.
You sell the instruction.
Buyers are on Rightmove. Your site is not competing with that and should not try. It is where a seller decides whether to let you value their house, and that is a different job.
Feeds·Valuations·Branches·Lettings
The job
Every agent’s site shows the same properties as every other agent’s, because the same portals carry them. Competing on the search is a losing game and a slow one.
What your site is actually for is the other side of the business: the valuation request, the landlord deciding who manages their flat, and the branch page that turns up when somebody searches your town. Those are winnable and they are where the money is.
Website design for estate agents: The whole list, nothing extra.
Every one of these is in the price. If a job needs something that is not here, it is in the written scope before you say yes, not on the invoice after.
Your properties, from your CRM
A feed from Reapit, Alto, Jupix or whatever you run, so listings appear without anybody retyping them. The feed shapes what is possible, so it is the first thing looked at.
A valuation request that gets filled in
The single most valuable form you have. Short, on every page it should be on, and asking only what you need before the conversation.
A page for each branch
Real pages about real offices, with the people, the patch and the local knowledge. This is what ranks when somebody searches your town with "estate agent" after it.
The lettings side, kept separate
Landlords and tenants want different things from sellers and buyers, and a site that treats all four the same serves none of them.
Fees, published properly
Tenant fees and landlord charges have to be clear and findable. Doing it well reads as confidence rather than compliance.
Speed, because it is mostly photographs
Property sites are heavy by nature. Images handled properly is the difference between a site that feels quick and one that does not.
Sitemap and page structure
What pages exist, how they relate, and what each one is for. This is where SEO is won or lost, before a line of code.
Design, if there is none
I will design it: a site that looks considered and does the job. If the brand underneath it needs doing too, that is its own piece of work and it has its own page.
Build
From your design or mine, on a platform that suits the team who will keep it running rather than the one I enjoy most.
Real content in
Your words and pictures loaded and laid out, not lorem ipsum with a note to fill it later. If an existing site is being replaced, moving it across is its own job: see website migration.
Accessibility and performance
Keyboard, focus order, contrast and labels checked, not assumed. Core Web Vitals measured on real pages, then fixed.
Launch and handover
A checklist worked through line by line, then documentation and a walkthrough with whoever picks it up.
Sounds like you if
“We have been quoted before and never seen what we were paying for.”
One page
A single scrolling page, £600. A launch, a test, or a business that needs to exist online by Friday.
Five pages
Home, about, services, one more, contact, £1,200. The standard small business site.
On WordPress
The same five pages on WordPress, £1,600. More to build, and more you can change yourself afterwards.
A shop
An online shop starts at £2,000: five content pages, up to twenty-five products, payments, shipping, tax and the policies.
Changes afterwards
£75 an hour, billed after they are done, or a monthly plan if there are enough of them to be worth fixing the price.
What is never extra
The sitemap, the redirects, the accessibility pass and the handover. They are part of the build, not a line added at the end.
Hosting and the certificate
A WordPress site on a managed host on my account, with the security certificate kept renewed, for £50 a month. The domain stays registered in your name.
Updated every month
WordPress, the theme and the plugins brought up to date, then the pages that matter checked by hand.
A backup every day
A fresh backup every day, and another before any update runs, so any change can be undone.
Changes when you need them
A reply within twelve working hours saying what it needs and how long it will take, before any of it is started. £75 an hour, or on a plan.
The note on the 1st
What was updated, what was changed and how many hours were used, next to the invoice.
Leaving, and what you take
A month's notice after the first three months, then a full backup and help moving it, free. The domain is already yours.
Sounds like you if
“The last person built it and then we never heard from them again.”
How an estate agent website is built: From hello to handover.
Step 1
12 hours max
I reply
Working hours, unless I am on holiday and have said so.
Step 2
Day 0
Scope call
30 minutes. Which CRM, how many branches, and whether lettings is half the business or a corner of it.
Step 3
+2 days
Written scope
What the feed can and cannot do, the pages, and the price. Fixed, before anything starts.
Step 4
Build
Feed first
Listings working before anything is styled, because the feed decides what the property pages can look like.
Step 5
End
Handed over
Logins, a written guide, and whoever adds branch news shown how.
This is for you
Valuation forms that win instructions: An estate agent website is for you
if any of these sound familiar.
- Valuation requests that dried up
- Listings retyped by hand from the CRM
- One page covering four branches
- Lettings buried under sales
It is not, if
- You want to outrank Rightmove on a postcode
- The CRM has no feed and will not get one
- You want portal listings written for you
Not sure which side you are on? Say so on the call. If I am not the right person, you get the name of someone who is.
What an estate agent website costs
Every price on the page,
before you call.
You should not have to sit through a call to find out whether you can afford me.
Letting and branch questions: Questions I get every time.
The honest answers. If yours is not here, it is the first thing we cover.
Ask me yours01 What does estate agent website design need that other sites do not?
A feed, a valuation form and a page per branch. The feed is the constraint: it decides what a property page can show, so it is the first thing looked at rather than the last.
02 Can you connect our CRM?
Usually. Reapit, Alto, Jupix, Vebra and most of the others publish a feed, and where one exists the listings come across without retyping. Tell me which you use on the first call and I will say what it allows before you commit.
03 Should we try to rank for property searches?
No. The portals own those and they own them decisively. Your site wins valuation and letting searches, and it wins your own town with your own name in it, which is where the instructions come from.
04 Do we need a page for every branch?
If you have branches in different towns, yes, and they need to be real pages with the people and the patch on them. Four identical pages with the town swapped is the doorway page Google penalises.
05 What about letting agency website design?
Same build, different emphasis: landlords and tenants get their own routes through the site, and the fee information has to be clear and easy to find rather than technically present.
06 Can you do the SEO too?
Yes: SEO for estate agents covers ranking each branch locally, so the valuation requests come to you rather than to the portals.
Usually goes with: Estate agent websites
and sEO for estate agents.
Branch pages only earn their keep once the local listings agree with them, which is the setup side of the same job.
See sEO for estate agentsOr one of the other three
Valuations
gone quiet?
Tell me which CRM you run and how many branches. Thirty minutes, no pitch, and you leave knowing what your estate agent website can do with that feed before anybody quotes.
- Within 12 hoursA reply
- Within 2 working daysA written scope and a price
- OrThe name of someone who fits better