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WordPress website designer: WordPress,
without the
plugin pile.

A WordPress website design company with one person in it. Built on a platform your team can edit, then hosted and kept updated by me, with the domain always in your name. The cost of a WordPress site is days of work at £400 a day, so you can check every price before you call.

Build and buy yours Tell me about your site

From £800·Hosting £50 a month·Milton Keynes, UK-wide

Where is your site now?: Which one
sounds like yours?

Most WordPress work starts from one of these. Pick the closest and see what I would do.

A new WordPress site

Nothing yet, or a design waiting. I will shape the pages, build it on a theme adapted to your brand, load your real content, then host it and keep it updated.

BuildHostingUpdates

Build yours

A WordPress site that crawls

It works, but it is slow. I will measure real pages with real content, starting with the hero image, and fix the cause rather than the score.

Core Web VitalsPluginsImages

Tell me about it

Moving to WordPress, or off it

From Wix, Squarespace or an old build. Every old URL mapped to a new one before launch, so the rankings come with you.

MigrationRedirectsSEO

Tell me about it

Build it, buy it

Pick a size,
add the rest.

Every build price is days × £400 and no VAT is charged, so any number here can be checked. Nothing is paid when you order. A deposit, paid by card once you agree the written scope, starts the work. The balance is invoiced when it is finished, or paid monthly over up to 6 months at £400 a month or more.

1Pick a size

Every size includes the structure, design from a theme, build and handover. The search basics are in it too: a title and description written for every page, the sitemap submitted, and analytics connected. The extra below is the keyword research behind them.

2Add extras

32 extras, priced for WordPress. Tick what you need.

Selling online 6 extras
£1,0002½ days
£200½ day each
£4001 day each
£6001½ days
£200½ day
£8002 days
Bookings and enquiries 6 extras
£4001 day
£200½ day
£200½ day each
£200½ day
£4001 day
£100¼ day each
Pages and content 8 extras
£100¼ day each
£200½ day each
£4001 day
£4001 day
£4001 day each
£8002 days
£8002 days
£200½ day
Search and measurement 7 extras
£4001 day
£6001½ days
£200½ day each
£4001 day
£200½ day
£200½ day each
£4001 day
Design, words and training 5 extras
£200½ day each
£200½ day each
£200½ day
£200½ day
£100¼ day
3After launch

Once the site is live, I host it and keep it updated, and changes work the way you choose. Both are paid to me, by the month.

Hosting · paid to me

Hosting £50 a month Three months minimum

Every WordPress site I build is hosted on my account and kept updated. The domain stays in your name.

  • Hosting and the security certificate
  • A firewall in front of the site
  • Scanned for malware in real time, and patched
  • A backup every day, made by the host
  • Uptime and security monitoring
  • Updates every month, checked afterwards
  • The site put back if an update breaks it
  • A note each month of what was done

Three months minimum, then a month's notice. If you leave, you get a full backup and help moving, free. How hosting works.

Not included: email inboxes, renewing the domain, and premium plugin licences (in your name, or passed on at cost).

Changes · paid to me

Choose one. Hosting does not include changes to the site, so this is how they work.

For a site that rarely needs changing. Ask when you need something and pay for the time it takes.

  • A price first for anything over an hour
  • Billed on the next invoice

Nothing more to sign up to.

For a site with a few changes most months.

4 hours × £75: three hours of changes, and one kept free for you, so you get a reply within 12 working hours.

  • Three hours of changes a month
  • A reply within 12 working hours

Three months minimum, then a month's notice to stop. Hours are for use that month and do not carry over.

For a site that changes all the time.

9 hours × £75: eight hours of changes, and one kept free for you, so you get a reply within 12 working hours.

  • Eight hours of changes a month
  • A monthly call about what is next
  • Room for a small new feature most months

Three months minimum, then a month's notice to stop. Hours are for use that month and do not carry over.

Hosting and plans are invoiced on the 1st, with no VAT charged. See hosting plans.

Nearly there.
Who is it for?

Five page, WordPressBuild £1,600

Is WordPress the right call?: Right for a lot of sites,
wrong for some.

WordPress runs a large part of the web, which is why it has so many ways to go slowly wrong: a page builder stacked on a theme, plugins nobody remembers installing. None of that is WordPress's fault. Here is when it fits, and when something else would serve you better.

Compare all four platforms
  • It fits when
  • You want a site that can move anywhere, with the domain in your name
  • The site will grow: more services, a blog, more locations
  • It needs something a good plugin already does, like bookings
  • Something else fits when
  • You want to edit everything yourself, with no training. Squarespace is simpler
  • The site is mostly a shop. Shopify is built for it
Fewer plugins,
faster pages.

Reading on WordPress

Guides, if you would rather read first.

Handing over a WordPress website: the checklist

10 min read

Read it

Before you ask: WordPress
questions.

If yours is not here, ask it on a call. Thirty minutes, and it is free.

The other platforms

Squarespace Wix Shopify
01 Do I get a WordPress website designer, or a team?

One WordPress website designer, start to finish. The person who scopes it builds it and hands it over, so nothing is lost between a salesperson and a developer.

02 Is this a WordPress website design agency?

An agency of one. You get a WordPress website designer rather than an account manager and a team you never meet, which is cheaper and quicker for a site this size, and means the person who built it is the person who answers the email.

03 What does a WordPress website cost?

It is on this page, by size, and it is a fixed price rather than a range. What moves it is how many pages there are and whether you are selling, not how long a quote takes to arrive.

04 What does a WordPress website design company actually do?

The design half: layouts, fonts and colours, done in a theme rather than in code. Development is the forms and the speed. Most agencies split the two, and here it is one person.

05 Will I be able to edit it myself?

Yes. You get a written guide at handover, and the editor is set up around the pages you will actually change.

06 Can I design a WordPress site myself?

Yes, and plenty do. A theme and a free weekend gets you a page you like. The time goes on what nobody sees: structure, image weight, and forms that actually arrive.

07 Who owns the site?

You do. The domain is in your name and the site is hosted on my account for £50 a month. If you move on, a full backup and help moving, free.

08 WordPress or Squarespace?

If nobody will look after updates, Squarespace. If the site needs to grow or do something specific, WordPress. The packages page puts all four side by side.

09 Can you speed up the WordPress site we already have?

Usually, yes. It starts with measuring real pages rather than installing a plugin, and the fixes go at the cause rather than the score. The SEO audit is the fixed-price way in.

10 Who keeps it updated after it is built?

Me, if you want. Core, plugins and the theme go onto a staging copy first and get clicked through before they reach the live site, and there is a backup taken daily that has actually been restored. That is WordPress maintenance, and it is optional: the logins are yours either way.

11 How long does it take?

A five page site is usually a few weeks from the written scope, and the scope gives you real dates rather than a range.

12 How do we pay?

Nothing is paid when you order. Once you agree the written scope, a deposit is invoiced and paid by card, and that starts the work. The balance is invoiced when the site is finished, or paid monthly by Direct Debit over up to six months at £400 a month or more. Monthly costs nothing extra: no interest, and no VAT charged.

13 What happens after launch?

You get your logins and a written guide. I host it for £50 a month with updates, backups and monitoring, and the domain stays in your name. Changes are £75 an hour.

The other platforms: Not sure WordPress
is the one?

The same work on the other three, priced the same way, and a custom build for the jobs none of the four can do. Pick the one that suits whoever will run the site.

Squarespace Best forOwners who edit it themselves Builds from £600 then £12 a month See packages Wix Best forBookings and a small shop Builds from £600 then $17 a month See packages Shopify Best forSelling products Builds from £2,000 then £19 a month See packages Web apps Best forJobs a platform cannot do Priced On a call then in writing, before it starts See custom builds

Slow, stuck or starting?
I can get that sorted.

Tell me where your WordPress site is, and what it needs to do next.

Tell me about your site

Or email hello@adamroe.co.uk

  1. Within 12 hoursA reply
  2. Within 2 working daysA written scope and a price
  3. OrThe name of someone who fits better

Thirty minutes.
No pitch.

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