Ecommerce SEO services: A shop nobody
can find is a warehouse.
Most shops have the same three problems, and none of them is the blog. Faceted navigation making a million pages, category pages with nothing on them, and product pages that read like the supplier wrote them.
Crawling·Categories·Products·Schema
The job
An online shop is the hardest kind of site to get right for search, because the platform generates most of it. Filters multiply pages, variants duplicate them, and last season’s products quietly become dead ends with links pointing at them.
So ecommerce SEO is mostly a technical job with a content job on the end of it, in that order. I do the technical work first because nothing written helps a page a search engine cannot reach or will not choose.
Your ecommerce SEO consultant: The whole list, nothing extra.
Every one of these is in the price. If a job needs something that is not here, it is in the written scope before you say yes, not on the invoice after.
What your platform is generating
Every filter combination, every variant, every sort order. On most shops this is where the crawl budget goes, and it is invisible until somebody counts the pages.
Category pages that deserve to rank
A category page with a heading and a grid is a list. The ones that rank answer the question the category is, above or below the products, without pushing the products off the screen.
Product pages that are not the supplier’s
Manufacturer descriptions appear on every shop selling the item. Yours needs its own words on the products that matter, and a decision about the ones that do not.
Faceted navigation, decided
Which filters make a page worth indexing and which are noise. Getting this wrong in either direction costs you: index everything and you drown, index nothing and you lose the long tail.
Products that stopped existing
Discontinued lines, seasonal ranges and out-of-stock items, each one either kept, redirected or retired on purpose. Links and rankings point at them either way.
Structured data that earns a result
Price, availability and reviews marked up so the listing carries them. Done to the spec rather than bolted on for a rich result that will not appear.
What gets crawled
Your site crawled the way a search engine sees it, not the way it looks in a browser: what Google can reach, what it is ignoring, and why.
What gets measured
Core Web Vitals measured on your own pages, with your real content, rather than on a sample page built to score well.
What you get, in order
The findings written down in the order worth doing, so the first thing on the list is the thing that changes most.
The call
A walk through the findings, so you know what each one means before deciding whether any of it is worth paying for.
What gets fixed first
Whatever is stopping pages being found at all comes before anything that improves a page already working. A closed sign beats a slow page.
What happens next
The list is yours either way. Plenty of people take it away and do the work themselves, and it is not a lock-in.
The quick check
Quick check, £400. One day, the whole site crawled, and a written answer to what is reachable, what is ignored and why.
The full audit
Full technical audit, £1,200. For thousands of pages, a shop, or a migration behind you, where a day is not enough to be sure.
Keyword research
The keyword list from £150: the phrases, what they are searched, how hard they are and what the searcher actually wants.
Monthly, and the hours
From £150 a month, with the hours written on the plan, so what you are buying is a number of hours rather than a promise.
What is quoted separately
A migration, a rebuild, or writing the pages themselves. Those are their own jobs with their own prices, not absorbed into a retainer.
No ranking promises
Nobody can promise a position, and anybody who does is selling you the one thing they cannot deliver.
The first month
Setting up and finding out: access to Search Console and analytics, the site crawled and measured, and an ordered list of what is holding it back. The quickest fixes get made that month.
Months two and three
The list, worked through in order, with the hours on the plan. What changed is in the note at the end of each month. Search Console rarely shows much before week six.
What Search Console shows
Impressions before clicks, and clicks before anything that looks like a position. It is the only free record of what Google actually did with your pages.
What takes longest
A new site has no history, so it starts from nothing however good it is. That is the part nobody can shorten by paying more.
What I report
What was looked at, what was changed and how many hours went on it, next to the invoice. The same note the care plans get.
When to stop paying
When the fixes are done and nothing on the list needs an expert, a monthly plan stops being worth it, and I will say so rather than keep invoicing.
Ecommerce SEO audit: From hello to handover.
Step 1
12 hours max
I reply
Working hours, unless I am on holiday and have said so.
Step 2
Day 0
Scope call
30 minutes. What you sell, what the platform is, and which categories actually make the money.
Step 3
+2 days
Written scope
What is wrong, in the order worth fixing, with what each one is likely to be worth. You can hand it to your own developer instead of me.
Step 4
The work
Technical first
Crawling, indexing and the platform’s own generated pages, before a word is rewritten.
Step 5
Then
The pages
Categories and the products that matter, in the order the scope set.
This is for you
Technical SEO for ecommerce: Ecommerce SEO is for you
if any of these sound familiar.
- A shop with more URLs than products
- Category pages that rank for nothing
- Product text that came with the products
- Traffic that fell after a replatform
It is not, if
- You want links bought
- You want the blog written and nothing else
- The shop is not built yet
Not sure which side you are on? Say so on the call. If I am not the right person, you get the name of someone who is.
What ecommerce SEO costs
Every price on the page,
before you call.
You should not have to sit through a call to find out whether you can afford me.
Category and product pages: Questions I get every time.
The honest answers. If yours is not here, it is the first thing we cover.
Ask me yours01 What do ecommerce SEO services actually include?
The technical work first: what your platform generates, what search engines can reach, and what is duplicated. Then the pages that sell, which is categories before products. Link building and paid ads are not on the list.
02 Do you do an ecommerce SEO audit?
Yes, and it is the sensible first step. The fixed-price SEO audit covers the technical half for any site; for a shop it also counts what the platform is generating, which is usually the finding that matters.
03 Are there ecommerce SEO packages?
No monthly package for shops specifically. The one-off audit is priced on the audit page, and ongoing work is the monthly SEO plan, which is the same hours whatever the platform.
04 Ecommerce SEO specialist, or an agency?
One person. You get the specialist rather than an account manager relaying questions to somebody you never meet, which on technical work is the difference between a fix and a ticket.
05 Do you work on Shopify?
Yes, and Shopify has its own quirks worth a page of their own: see Shopify SEO. WooCommerce, Magento and custom builds are all fine too.
06 We need the shop building as well.
That is a different job and it is priced on ecommerce website design. Building it right is cheaper than fixing it afterwards, so say so early.
Usually goes with: Ecommerce SEO
and shopify SEO.
Shopify generates its own particular mess, so the Shopify work has a page of its own. Everything here applies to it as well.
See shopify SEOOr one of the other three
More products
than visitors?
Send me the shop and the categories that matter. Thirty minutes, no pitch, and you leave knowing whether your ecommerce SEO problem is the platform or the pages.
- Within 12 hoursA reply
- Within 2 working daysA written scope and a price
- OrThe name of someone who fits better