SEO for construction companies: They look you up
before they invite you.
Somebody is deciding whether to put you on a tender list. They search your name, they look at what you have built, and they check you hold what the job requires. All three of those are search problems.
Projects·Sectors·Accreditations·Tenders
The job
Construction search is not really about traffic. It is about being findable for the work you want and being credible when somebody arrives, because the person reading is often deciding whether to invite you at all.
That makes projects and accreditations the two things that matter most, and both are usually sitting in a PDF or a gallery where nothing can read them.
SEO for builders: The whole list, nothing extra.
Every one of these is in the price. If a job needs something that is not here, it is in the written scope before you say yes, not on the invoice after.
Projects as pages, not a gallery
Each significant job written up: what it was, where, how big, what was difficult. A gallery of photographs ranks for nothing and proves less than you think.
The sectors you want more of
Education, healthcare, industrial, residential. Searched separately, decided separately, and each worth saying outright.
Accreditations where they count
CHAS, Constructionline, SafeContractor, ISO. Named on the page rather than shown as a row of logos nothing can read.
The areas you actually work
Contractors have a real radius and it is a real search. Named places rather than "nationwide" when you are not.
What is holding the site back
The technical half. Construction sites are often heavy with images and light on text, which is a specific and fixable problem.
Enquiries you can trace
Which searches brought which enquiries, so the spend can be justified to whoever signs it off.
What gets crawled
Your site crawled the way a search engine sees it, not the way it looks in a browser: what Google can reach, what it is ignoring, and why.
What gets measured
Core Web Vitals measured on your own pages, with your real content, rather than on a sample page built to score well.
What you get, in order
The findings written down in the order worth doing, so the first thing on the list is the thing that changes most.
The call
A walk through the findings, so you know what each one means before deciding whether any of it is worth paying for.
What gets fixed first
Whatever is stopping pages being found at all comes before anything that improves a page already working. A closed sign beats a slow page.
What happens next
The list is yours either way. Plenty of people take it away and do the work themselves, and it is not a lock-in.
The quick check
Quick check, £400. One day, the whole site crawled, and a written answer to what is reachable, what is ignored and why.
The full audit
Full technical audit, £1,200. For thousands of pages, a shop, or a migration behind you, where a day is not enough to be sure.
Keyword research
The keyword list from £150: the phrases, what they are searched, how hard they are and what the searcher actually wants.
Monthly, and the hours
From £150 a month, with the hours written on the plan, so what you are buying is a number of hours rather than a promise.
What is quoted separately
A migration, a rebuild, or writing the pages themselves. Those are their own jobs with their own prices, not absorbed into a retainer.
No ranking promises
Nobody can promise a position, and anybody who does is selling you the one thing they cannot deliver.
The first month
Setting up and finding out: access to Search Console and analytics, the site crawled and measured, and an ordered list of what is holding it back. The quickest fixes get made that month.
Months two and three
The list, worked through in order, with the hours on the plan. What changed is in the note at the end of each month. Search Console rarely shows much before week six.
What Search Console shows
Impressions before clicks, and clicks before anything that looks like a position. It is the only free record of what Google actually did with your pages.
What takes longest
A new site has no history, so it starts from nothing however good it is. That is the part nobody can shorten by paying more.
What I report
What was looked at, what was changed and how many hours went on it, next to the invoice. The same note the care plans get.
When to stop paying
When the fixes are done and nothing on the list needs an expert, a monthly plan stops being worth it, and I will say so rather than keep invoicing.
How SEO for the construction industry runs: From hello to handover.
Step 1
12 hours max
I reply
Working hours, unless I am on holiday and have said so.
Step 2
Day 0
Scope call
30 minutes. The sectors you want, the radius, and what you are accredited for.
Step 3
+2 days
Written scope
The projects worth writing up, the sectors, the order. Priced before anything starts.
Step 4
First
Technical
Whatever is stopping a heavy site being read properly.
Step 5
Then
Projects and sectors
Written up one at a time, in the order the scope set.
This is for you
Contractor SEO: SEO for construction is for you
if any of these sound familiar.
- Work won only through tender portals
- Projects sitting in a photo gallery
- Accreditations shown only as logos
- Sectors you want more of
It is not, if
- You want volume rather than the right enquiries
- Nobody can supply project detail
- You subcontract and want no direct work
Not sure which side you are on? Say so on the call. If I am not the right person, you get the name of someone who is.
What SEO for construction costs
Every price on the page,
before you call.
You should not have to sit through a call to find out whether you can afford me.
Project and case study pages: Questions I get every time.
The honest answers. If yours is not here, it is the first thing we cover.
Ask me yours01 Do project pages actually help?
They are the most useful thing on a construction site. They rank for the sector and the place, and they are what somebody reads when deciding whether to invite you. A gallery does neither.
02 What about tender portals?
They are a channel, not a strategy, and they put you in a list with everyone else. Being findable and credible before the tender is how you get invited rather than compete blind.
03 What does SEO for construction companies actually involve?
Projects written up as pages rather than shown in a gallery, the sectors you want named outright, and accreditations as text rather than logos. The technical half matters too, because construction sites are usually heavy with images and light on words.
04 SEO for builders as well as contractors?
Same work, different scale. A builder doing domestic extensions needs the local half more; a main contractor needs the sector and accreditation half more. The scope says which.
05 Should accreditations be text?
Yes. A row of logos proves nothing to a search engine and surprisingly little to a reader. Named, with what they mean and when they were last renewed, is worth far more.
06 Is local SEO relevant?
Usually yes, because most contractors have a genuine radius. Local SEO is that setup, and SEO for tradesmen is the smaller-scale version of this page.
Usually goes with: SEO for construction
and sEO for tradesmen.
The smaller-scale version: the map results and the towns, for trades working domestically.
See sEO for tradesmenOr one of the other three
Only winning work
through portals?
Tell me the sectors you want and how far you travel. Thirty minutes, no pitch, and you leave with a view on what SEO for construction companies would change.
- Within 12 hoursA reply
- Within 2 working daysA written scope and a price
- OrThe name of someone who fits better