Concept work: Quarter Day.
Brand, then the redesign.

Built as a WordPress block theme from the mockup, to replace the firm’s old site on the same address. Every old page was decided before any design, and every old address now redirects to its new page.

The firm does landlords and nothing else now, and the site says so in its first line. Its most useful part answers the question a landlord arrives with: does Making Tax Digital apply to me, and from when. It is hidden from Google on purpose.

The four quarter days were when rents fell due, and Making Tax Digital now asks landlords for an update every quarter. The mark is a Q cut into those four quarters, coloured clockwise from 6 April.

The look is a duplicate book: canary, pink and blue copies, perforated slips, and a rubber stamp when a thing is done. Rozha One for headlines, won from twelve faces, beside Hanken Grotesk, whose figures line up in columns.

Every page of the new site drawn before any of it was built, at desktop and phone width, in WordPress’s own block markup, from a content plan agreed before the drawing started.

Each tax fact was checked on GOV.UK as it was written, and the page that states it links the page it came from.

Not a bought theme with a name typed into it: a block theme written for the firm, with its own name, version and cover in WordPress, so it is plainly theirs.

Pages open in the editor inside the theme, header and footer included, so changing a price or a line looks just like the page a visitor sees. No page builder sits in between, and there is no licence to renew.