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    <title>Adam Roe, articles</title>
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    <description>Plain answers to website questions: getting a site built, keeping it running, and helping people find it on Google.</description>
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    <lastBuildDate>Thu, 01 Oct 2026 00:00:00 +0000</lastBuildDate>
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      <title>The sitemap is an SEO decision, not a deliverable</title>
      <link>https://adamroe.co.uk/blog/sitemap-before-design</link>
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      <pubDate>Thu, 01 Oct 2026 00:00:00 +0000</pubDate>
      <description>Website sitemap structure is an SEO decision: it settles what each page can rank for, before anyone opens a design tool. What the document should contain.</description>
      <category>Website builds</category>
      <author>hello@adamroe.co.uk (Adam Roe)</author>
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      <title>Handing over a Shopify store: the checklist</title>
      <link>https://adamroe.co.uk/blog/shopify-store-handover</link>
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      <pubDate>Tue, 29 Sep 2026 00:00:00 +0000</pubDate>
      <description>How to transfer Shopify store ownership in the right order: the store, the money and the apps, what moves with it, what does not, and what blocks it outright.</description>
      <category>Online shops</category>
      <author>hello@adamroe.co.uk (Adam Roe)</author>
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      <title>An IT company or a web developer: who to ring in Milton Keynes</title>
      <link>https://adamroe.co.uk/blog/it-company-milton-keynes</link>
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      <pubDate>Sat, 26 Sep 2026 00:00:00 +0000</pubDate>
      <description>Ringing an IT company in Milton Keynes about the website, or a web developer about email? Here is where the line actually sits, and who to ring for what.</description>
      <category>Website builds</category>
      <author>hello@adamroe.co.uk (Adam Roe)</author>
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      <title>Handing over a Squarespace site: the checklist</title>
      <link>https://adamroe.co.uk/blog/squarespace-website-handover</link>
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      <pubDate>Sat, 26 Sep 2026 00:00:00 +0000</pubDate>
      <description>How to transfer a Squarespace site to a client properly: change the site owner, move the billing separately, and know what the export quietly leaves behind.</description>
      <category>Website platforms</category>
      <author>hello@adamroe.co.uk (Adam Roe)</author>
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      <title>Handing over a WordPress website: the checklist</title>
      <link>https://adamroe.co.uk/blog/wordpress-website-handover</link>
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      <pubDate>Sat, 26 Sep 2026 00:00:00 +0000</pubDate>
      <description>A WordPress website handover is four handovers: the domain, the hosting account, the admin users and the licences. What to move, and what gets left behind.</description>
      <category>Website platforms</category>
      <author>hello@adamroe.co.uk (Adam Roe)</author>
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      <title>Paying for a migration or doing it yourself: what each costs you</title>
      <link>https://adamroe.co.uk/blog/best-website-migration-service</link>
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      <pubDate>Sat, 26 Sep 2026 00:00:00 +0000</pubDate>
      <description>What a website migration costs on each of the three routes, doing it yourself included, and the middle one almost nobody offers.</description>
      <category>Migration and redesign</category>
      <author>hello@adamroe.co.uk (Adam Roe)</author>
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      <title>Picking up someone else&apos;s codebase: the first two days</title>
      <link>https://adamroe.co.uk/blog/taking-over-someone-elses-codebase</link>
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      <pubDate>Sat, 26 Sep 2026 00:00:00 +0000</pubDate>
      <description>Taking over someone else&apos;s codebase? What I do in the first two days, before changing a single line, and why the honest report matters more than the estimate.</description>
      <category>Stalled builds</category>
      <author>hello@adamroe.co.uk (Adam Roe)</author>
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      <title>Questions to ask a web designer, with the answers</title>
      <link>https://adamroe.co.uk/blog/questions-to-ask-a-web-designer</link>
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      <pubDate>Sat, 26 Sep 2026 00:00:00 +0000</pubDate>
      <description>The questions to ask a web designer before you hire one: what is in a package, what it costs, whether you need a Figma file, and whether being local matters.</description>
      <category>Website builds</category>
      <author>hello@adamroe.co.uk (Adam Roe)</author>
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      <title>Replatforming without losing search traffic</title>
      <link>https://adamroe.co.uk/blog/replatforming-without-losing-traffic</link>
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      <pubDate>Sat, 26 Sep 2026 00:00:00 +0000</pubDate>
      <description>A website migration SEO checklist: the five causes of a traffic drop after a replatform, the redirect map that prevents most of them, and how to check each.</description>
      <category>Migration and redesign</category>
      <author>hello@adamroe.co.uk (Adam Roe)</author>
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      <title>Squarespace and Wix SEO: what the platform does, and what it can&apos;t</title>
      <link>https://adamroe.co.uk/blog/squarespace-seo-checklist</link>
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      <pubDate>Sat, 26 Sep 2026 00:00:00 +0000</pubDate>
      <description>The Squarespace SEO checklist, and the Wix one, do the mechanical half well. Here is what they cover, what is left for you, and what neither will ever do.</description>
      <category>SEO</category>
      <author>hello@adamroe.co.uk (Adam Roe)</author>
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      <title>The last ten percent: why builds stall at ninety</title>
      <link>https://adamroe.co.uk/blog/the-last-ten-percent</link>
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      <pubDate>Sat, 26 Sep 2026 00:00:00 +0000</pubDate>
      <description>A website project stuck at 90 percent is rarely stuck at the hard part. It is error states, empty states and the admin work that never shows up in a demo.</description>
      <category>Stalled builds</category>
      <author>hello@adamroe.co.uk (Adam Roe)</author>
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      <title>The website handover checklist</title>
      <link>https://adamroe.co.uk/blog/website-handover-checklist</link>
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      <pubDate>Sat, 26 Sep 2026 00:00:00 +0000</pubDate>
      <description>A website handover checklist: the eight things to include so the next person has everything they need, and the two sections that save them the most time.</description>
      <category>Website builds</category>
      <author>hello@adamroe.co.uk (Adam Roe)</author>
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      <title>What &quot;white-label&quot; actually means when you subcontract a developer</title>
      <link>https://adamroe.co.uk/blog/white-label-web-developer</link>
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      <pubDate>Sat, 26 Sep 2026 00:00:00 +0000</pubDate>
      <description>White-label web developers, explained: the three ways a UK agency can subcontract one, who owns the client relationship in each, and what to agree first.</description>
      <category>Working with agencies</category>
      <author>hello@adamroe.co.uk (Adam Roe)</author>
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    <item>
      <title>What a website care plan actually covers, month by month</title>
      <link>https://adamroe.co.uk/blog/website-care-plan</link>
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      <pubDate>Sat, 26 Sep 2026 00:00:00 +0000</pubDate>
      <description>What a website care plan covers: updates, backups, the certificate, putting the site back when something breaks, and hours for the changes you ask for.</description>
      <category>Maintenance</category>
      <author>hello@adamroe.co.uk (Adam Roe)</author>
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    <item>
      <title>What is a website migration, and what breaks during one</title>
      <link>https://adamroe.co.uk/blog/what-website-migration</link>
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      <pubDate>Sat, 26 Sep 2026 00:00:00 +0000</pubDate>
      <description>What is a website migration, in plain terms: the four kinds of move, what comes across and what gets rebuilt, and the five things that break unnoticed.</description>
      <category>Migration and redesign</category>
      <author>hello@adamroe.co.uk (Adam Roe)</author>
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    <item>
      <title>Wix or WordPress: what you give up for one login</title>
      <link>https://adamroe.co.uk/blog/wix-vs-wordpress</link>
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      <pubDate>Sat, 26 Sep 2026 00:00:00 +0000</pubDate>
      <description>Wix vs WordPress, settled on the thing that actually differs: Wix puts more in one login, and a Wix site cannot be exported. Both prices, both halves.</description>
      <category>Website platforms</category>
      <author>hello@adamroe.co.uk (Adam Roe)</author>
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    <item>
      <title>Your WordPress hero image is failing LCP. Here are the three causes to check.</title>
      <link>https://adamroe.co.uk/blog/wordpress-hero-image-lcp</link>
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      <pubDate>Sat, 26 Sep 2026 00:00:00 +0000</pubDate>
      <description>A WordPress LCP hero image still failing Core Web Vitals is usually one of three things: a plugin overriding core, a hero that is not an img, or plain weight.</description>
      <category>SEO</category>
      <author>hello@adamroe.co.uk (Adam Roe)</author>
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